![Rohan Baisantry](/_next/image?url=%2Frohan-baisantry.png&w=384&q=95)
Hey, I'm Rohan. I'm a software engineer with a belief in purpose driven technology.
Welcome to my page on the internet!
About me
🧑💻 I'm passionate about driving technological advancement and product excellence, leveraging my expertise to improve lives with cutting-edge solutions. With a strong foundation in full-stack development, system architecture, and data analytics, I specialize in crafting seamless software and transforming data into actionable insights. My collaborative approach and project management skills ensure success in diverse team environments. I possess strategic business acumen and a keen product sense, guiding initiatives from concept to launch and optimizing marketing strategies for maximum impact.
In my free time, I enjoy doting on my cats (okay, not just during my free time), going rock climbing, playing football or badminton or Counter Strike, and getting sucked into the youtube rabbit hole!
My skills
- Full-Stack Development
- Front-End Development
- Back-End Development
- Web App Development
- Mobile App Development
- Software Product Development
- Project Management
- Data Analytics
- Business Development
- Data Warehousing
- Business Intelligence
- Technical Recruiting
- Team Management
- Engineering Leadership
- Search Engine Optimization (SEO)
- Digital Marketing
- Social Media Marketing
- Influencer Marketing
My experience
Fractional CTO
Stealth Mode B2B SaaS Startup
Location: India (Hybrid)
Apr 2024 - PresentProduct & Engineering Consultant
Stealth Mode Startup
Location: USA (Remote)
I worked with a small engineering team to develop a full-stack application for enterprise clients. I also led the creation of a multilingual WhatsApp chatbot and played a key role in setting up user analytics dashboards. Additionally, I ensured smooth knowledge transfer by thoroughly documenting my work for the team's future reference.
Oct 2023 - Feb 2024 (5 mos)Senior Software Engineer | CBH Core
Clipboard Health
Location: USA (Remote)
I streamlined our documents management by transitioning it into a microservice, improving release cycles and scalability. Collaborating cross-functionally, I developed features like a document verification service, simplifying user onboarding and reducing support efforts. I optimized performance and reduced costs on AWS while contributing to architectural design and facilitating an org-wide Node 18 upgrade. Advocating for engineer-customer interactions, I led initiatives and documented insights. I facilitated incident resolution, managed sprints as Scrum Master, maintained PR quality, and proposed key documents for business reviews. Additionally, I played a vital role in team growth and hiring, scaling the team from 50 to around 100 members.
Check out my highlights
Senior Software Engineer | New Business
Clipboard Health
Location: USA (Remote)
I collaborated closely with the CEO and Head of Engineering to drive new business through diverse experiments. Independently, I developed an MVP, tested it with prospective customers, and iteratively enhanced it based on feedback. I directly engaged with potential customers to understand their needs and managed social media pages to drive traffic. Additionally, I developed scrapers to analyze competitor data, improving our platform's value. I generated comprehensive reports for key stakeholders, outlining the experiment's impact and potential future investments. As organizational priorities shifted, I transitioned the experiment to a team and joined a feature team. Moreover, I took on hiring responsibilities, conducting interviews and contributing to expanding the engineering team from 20 to approximately 50 members.
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Product & Engineering Consultant
AdEase
Location: Chennai, India (Hybrid)
I spearheaded the development of a comprehensive Marketing platform enabling businesses to create Image Ads with Text, distribute them across Facebook and Google Ad Platforms, and analyze performance for enhanced conversion rates. I led the design and implementation of a MongoDB database schema and engineered two proprietary algorithms for analyzing campaign outcomes and enhancing ad engagement. Additionally, I designed a user-friendly multilingual WhatsApp chatbot for small businesses to create Image Ads easily. I engaged directly with clients to refine product quality and expanded the team by recruiting and onboarding three new engineers. I provided management and mentorship to a team of junior software engineers, fostering skill development and project cohesion.
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Senior Software Engineer
Azent Overseas Education
Location: Mumbai, India (Remote)
I began by architecting upcoming systems based on our roadmap, followed by crafting their marketing website for easy configuration using NextJS and Strapi. I implemented an authentication microservice with RBAC and developed a component library leveraging Material-UI. Additionally, I constructed a utility library for frontend tasks. I spearheaded the development of key platforms and microservices, optimizing deployment pipelines with AWS services and integrating third-party APIs. Alongside scaling the engineering team, I maintained legacy PHP services and enhanced conversion funnels through data analysis and experimentation.
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Software Engineer | Founding Team | YC 2020
EasyPlan India
Location: Mumbai India (On-Site)
As the first engineering hire, I worked closely with the CTO to improve user experiences. I developed and maintained the mobile app and led the development of the marketing website and internal operations panel. I also created a chatbot in Python and designed robust APIs using various technologies. Engaging with customers, I gathered feedback and played a role in our acceptance into Y Combinator's Winter 2020 cohort. Additionally, I contributed to brainstorming sessions, optimized third-party API integrations, and managed essential services. My dedication to customer service provided valuable insights for refining our product strategies.
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Senior Software Engineer | Growth Team
WorkIndia
Location: Bangalore, India (On-Site)
I had the opportunity to co-create and implement remarketing and referral strategies, significantly boosting job placements on the platform. Additionally, I developed a link shortening microservice using Flask and MySQL, cutting our SMS costs in half. Collaborating closely with the support team and product, I contributed to feature ideation and implementation. I also played a key role in building an in-house analytics portal for optimizing conversion funnels, utilizing technologies like SQS, Golang, Flask, HTML5, CSS3, JS, and AWS Athena. Later, I relocated to Bangalore and actively participated in expanding the tech team, overseeing the hiring process for junior and senior engineer roles, ultimately growing the team from 4 to 12 members.
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Software Engineer
WorkIndia
Location: Mumbai, India (On-Site)
I joined the organization as the fourth engineer and worked on various technical tasks, including backend development and improving our websites. I focused on optimizing our internal operations panel, collaborating with third-party APIs, and developing microservices. Alongside this, I co-led our digital marketing strategy, managing to reduce spending while maintaining customer acquisition costs. Eventually, I also hired and managed a team of digital marketing executives to scale up our efforts.
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Data Science Intern
Hotify AI
Location: Bangalore, India (On-Site)
During my time at Hotify, an 'Artificial Intelligence Platform as a Service' company acquired by Sonasoft Corporation (SSFT), I gained invaluable experience and took on diverse responsibilities. This included mastering various machine learning, deep learning, and reinforcement learning algorithms from the ground up. Notably, I developed a reinforcement learning algorithm capable of autonomously playing Atari games and learning from its experiences. Additionally, I acquired knowledge in basic hyperparameter optimization and time series analysis. I actively contributed to formulating and implementing solutions for client challenges utilizing machine learning, artificial intelligence, and reinforcement learning techniques. One notable achievement was constructing an email classifier for a client project.
Jan 2018 - May 2018 (5 mos)Software Development Intern
Indian Institute of Technology, Madras (IITM)
Location: Chennai, India (On-Site)
During my internship at IIT Madras, I undertook a project focused on data analytics for a banking system. My primary contributions revolved around the development of a specialized module dedicated to streamlining and optimizing the process of transferring data from various external sources with differing data schemas into PostgreSQL This project involved the utilization of Golang as we wanted high network throughput and PostgreSQL as the primary database. In addition to my core responsibilities, I had the privilege of actively contributing to an improvement in an open-source repository that closely aligned with our project's objectives.
Jun 2017 - Jun 2017 (1 mo)Software Development Intern
Zenstill Analytics
Location: Chennai, India (On-Site)
Zenstill Analytics was a start-up venture aimed at providing service to Application Development and Support. They built a few products that are deployed and in use at client locations across the UK and India. During my internship at Zenstill Analytics, I worked on some front-end web development projects using HTML5, CSS3, and JavaScript. I also worked on a mobile app built using the Ionic framework.
Dec 2015 - Dec 2015 (1 mo)Software Development Intern
Maverick Fitness Studios
Location: Chennai, India (Hybrid)
During my time interning at Maverick Fitness Studios, I designed a MySQL database and moved from their data from Excel to a hosted database. I also designed an analysis routine for their product - Fit Kids.
Jan 2015 - Jan 2015 (1 mo)B.Tech Computer Science Engineering
Vellore Institute of Technology (VIT)
Location: Chennai, India (In-Campus)
I received a bachelors of technology in Computer science engineering. My final year demo project was an IOT device to predict cardiac arrhythmia in real time using ECG readings and various machine learning algorithms.
Aug 2014 - Jun 2018 (4 yrs)Contact me
Please contact me directly at me@rohanbaisantry.com or through this form.